Oriol Rius

If you are one of those who enjoy traveling, you will know that in every journey there is something that is more important than the destination: who you share it with.
In Industry 4.0 something similar is happening. There is one thing that is just as important, if not more important, than the goals you can set for yourself: your travel partners.
Choosing well can lead to success that would otherwise be unthinkable. Only with the right partners can you face the greatest challenges.
This and more is what today’s video is all about.

In Industry 4.0, as in so many aspects of our professional and personal lives, there is an unwritten rule that everyone knows:
Don’t put the cart before the horse.
Or, in other words, the same thing:
Do not put a roof on a structure that does not yet have walls.
Don’t think about the chimney if the bricks don’t even exist yet.
I don’t need to go on, do I?
But what about Industry 4.0?
Well, we can make the mistake of considering major changes in our factory or company without taking into account the foundations, and the walls.

Keep this letter.
You may need it.
It is a kind of ode to Industry 4.0.
The dictionary of the Royal Spanish Academy defines an “ode” as a lyrical composition in stanzas of elevated tone, which generally praises something or someone.
If you are wondering what you need an ode for, I simply ask you to keep this letter to yourself.
Who knows if you will ever have to convince someone of the many advantages of Industry 4.0.
Then it will be time to use it.