I was amazed when I read this: 9 out of 10 Spanish companies claim to have a digital transformation strategy. Seeing is believing, right? Unfortunately, that’s the reality. In my day-to-day experience, companies that have such a strategy are the exception rather than the norm.
You may be wondering where this data comes from. If you have read my last two posts, you can deduce that I extracted it from the barometer conducted by Badenoch + Clark consultancy on managers and executives in Spain.
And then, what happens with these executives? Do they lie? I don’t think so. In my opinion, it’s confusing. And it’s because having an isolated digital project is not the same as having a comprehensive and real digital transformation strategy for a company.
I will comment on this and other relevant data published in the barometer (some of them quite surprising) in today’s video.